Display stands have different purposes. They are usually used for advertising a business. For instance, if there is a trade event, you just have to set up the display stand, put the TV, and play the clip that you want people to see. This gives them more information about your business.
This makes advertising easier. If you are running a small business, you want to target the local audience. Setting up a display stand and advertising at local shows, trade events and exhibits could really help boost your business.
If you don’t have a display stand right now, you can decide to buy one or just rent it. Either way, it is fine as long as you think it is appropriate for the event.
Renting a display stand
You might have to rent one if you are attending an international event. You don’t want to bring a lot on an international flight. You also don’t want your baggage limit to be surpassed because of this heavy equipment. If you can find a place in your destination where you can rent a display stand, go ahead and grab that option.
Another example is when you have not used a display stand for advertising before. This gives you the chance to see if it is worth buying or not. For sure, you will realize that it is a great option so you will eventually buy one. For the first event, it won’t hurt to rent one. Finally, you might have different events at the same time and you don’t have enough display stands. If this is a very rare occasion, you can just rent one for some locations and use the ones you own in other locations.
Buying a display stand
It is perfect if you are regularly attending trade events, flea markets or swap meets. Since this is a regular activity, you might as well buy the item you need the most for advertising.
It is also worth buying if most of the activities you are attending are local. You won’t have a hard time carrying it to the destination. It will also be easier for you to store it in your office once the activity is done.
Most of all, if you plan to use the display stands for many other events in the future; it is in your best interest to buy one. It could also be a part of your larger marketing plan. It is better to have a clear vision of what exactly you want for your business and what you need to do to get there.
In the end, it is your choice to buy or rent a display stand. Think carefully about this decision so you won’t waste your money.
Image via freedigitalphotos.net (start08)
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