The way properties are presented to prospective buyers has changed dramatically over the past two decades

The rise in internet usage and the growth in computer design technology has turned house-buying into a whole new experience. In the mid 1990s, when just 1% of the UK population were online, the average property specification sheet would consist of one outside photograph, plus a garden or indoor photograph if you were lucky, followed by a list of measurements and features, room by room.


First-time buyer

Now, when 90% of us are internet users, the first port of call is usually a property site such as Rightmove or Zoopla, where visuals are most prominent and floor plans complement the photographs and sit alongside other information and statistics about the surrounding area. Never before has a potential buyer had so much information at their fingertips.

Research by Rightmove has shown that the presence of estate agent floor plans in particular has made a significant difference in the way home hunters shortlist properties for viewing – so much so that they now encourage sellers to speak to their estate agents about having a floor plan included in their selling package. But what is so special about floor plans?

Floor Plans Complete The Picture

While photographs provide an instant insight into how the property is being lived in (and what a prospective buyer might immediately want to change), the floor plan helps to put that into perspective. Without a floor plan, it’s impossible to be able to accurately place those photographs in relation to one another in the buyer’s mind. A floor plan and half a dozen photos can convey more about the space inside a home than two dozen photos by themselves. Photographs can be deceptive about the size and shape of a room, and even which part of the house it is in, while the layout and measurements on a floor plan link all the other information together.

Forward Planning

Home hunters may well end up viewing a significant number of properties, and likely more than one in a day. Consulting the floor plan again helps to remind them how the space works inside the property and those little details that they might forget. Prospective buyers can determine how they would live in the space, whether their own furniture would fit, and whether the existing layout or proposed alterations would suit their lifestyle. A floor plan is particularly useful if the prospective buyer is considering some structural alterations, such as knocking down a wall or extending.

According to the research by Rightmove, one in five potential buyers would initially skip considering a property if it didn’t have a floor plan and would only return to it if nothing else caught their eye. One in ten wouldn’t even consider arranging a viewing.

This shows how highly floor plans are valued by home hunters. Their ability to provide a more definitive visualisation of the layout encourages interest and helps match the right potential buyers with the properties they want to view. Floor plans have become an essential tool in selling a home.

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